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 My Name is Khan loses grip over its audience

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PostSubject: My Name is Khan loses grip over its audience   Fri Feb 19, 2010 8:24 pm

While the movie garnered rave reviews when it
released a week earlier, ‘My Name Is Khan’ (MNIK) gradually lost its
audiences of late, according to reports.

The SRK-Kajol starrer, which earned Rs.90.2 crore in
the opening week, witnessed a considerable drop in its collections this

When ‘My Name Is Khan’ got released on 12 Feb, it
got a natural hype and promotions due to Shiv Sena commotions. Now that
things seem to have cooled down, looks like audience’s interests over
the film have receded as well.

According to a source from a multiplex, MNIK did
very well on the weekend due to the curiosity factor, with virtually
packed houses, but weekday collections fell to around 35 per cent.
While it is still holding on in the metros, the film is falling in the
non-metros and smaller cities because of the serious nature of the
movie and the subject.

While an official of another multiplex stated that
MNIK is suited for a multiplex audience rather than single screens and
that is where it has lost out. Besides, when compared to ‘3 Idiots’ the
weekday occupancies for MNIK are much lower. As of now the multiplex
owners are keeping their fingers crossed, hoping that the film will
favour the collections this weekend.

Considering the finer aspects about the film’s
collections, ‘MNIK’ said to have grossed Rs 47 crore from Indian
box-office in its opening weekend, which is almost half of 3 Idiots'
first weekend earning of Rs 70 crore. Also, MNIK has done better
overseas, grossing Rs 43 crore compared to Rs 20 crore for ‘3 Idiots’
in opening weekend earnings.

However, film trade analyst Komal Nahata seems to
have different opinion. He said, "The movie has performed well overseas
but is certainly not the highest Bollywood grosser so far."

‘My Name Is Khan’ is based on the love story of Rizwan Khan and Mandira, set in the backdrop of post 9/11 US attack.
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