Yahoo! is official online partner of
Chennai Super Kings
Yahoo! is official online partner of Chennai Super Kings
MUMBAI: Yahoo! India is now the
official online partner of Indian
Premier League (IPL) franchise Chennai Super Kings (CSK).
As part of this agreement, Yahoo will host a separate section on its
cricket site providing exclusive CSK content including off-ground
coverage and help build user engagement for CSK fan communities through
its leading cricket site. Yahoo! will also host a daily trivia contest
with prizes and a grand prize where the winner will get a chance to meet
their favourite ‘Super Kings’.
Helping drive its relationship with Cricket users with a first of its
kind initiative within the online space, Yahoo! will also host a daily
cricket talk show - Yorker - inviting cricket enthusiasts to post
comments, ask questions and exchange views on ‘special moments’ from all
matches in the ongoing season.
The Cricket Season on cricket.yahoo.com has several elements
* Become a fan: Become a fan of as many teams as you wish
* Cheer for team: Be recognized as the biggest fan of your team by
cheering for them at every opportunity
* Fan Shout: Participate and shout out your feelings on the match
action
* Polls: Follow the match on Yahoo! Cricket and express yourself by
taking part in the multiple polls that are launched throughout the match
* Others: Review, post comments, share articles / photos / videos
via various social destinations, send articles / photos / video links
via email.
‘Yorker’, a 5-day-a week show on cricket.yahoo.com provides users a
platform to post their thoughts and ask questions during live
interaction between 4 pm to 5 pm. The host on the main viewing window
will moderate all relevant comments; relevant questions picked and
responded as well. Cricket experts like Amit Verma and other eminent
cricket commentators will jointly host the show and answer queries from
fans and cricket aficionados.
Yahoo! India managing editor Prem Panicker said, “As the leading cricket
portal, cricket.yahoo.com has always provided innovative and engaging
platforms to its consumers. Cricket is a game where every fan carries an
opinion. 'Yorker' is a unique way of giving viewers a chance to voice
their point of views. Think of ‘Yorker’ as an online Sports Bar, where
Cricket will be discussed and consumed with passion. We are also
delighted to partner with Chennai Super Kings and provide a platform for
fans to interact with their cricketing icons.”
Yahoo! has also signed a 3-year partnership where International Cricket
Council (ICC) is the exclusive online destination for all ICC tourneys
including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket
World Cup.
